Market Entry Strategy

In today’s world of increased economic connectedness and a steady lowering of trade barriers across countries, enterprises are constantly seeking to replicate their home-country success in newer geographies.

New market entry isn’t as easy as it sounds. Some of the common challenges while entering new markets involve language barriers, lack of understanding of statutory requirements, less visibility to market size & opportunity and a whole range of local contextual challenges that are best solved by consultants. Each country’s market is unique; its underlying economic, demographic, cultural, business etiquette and regulatory factors are unique too. Successful international enterprises often find that, despite investing millions, success is elusive in a particular country if they do not read the pulse of the market correctly.

SmartLabs Consulting offers a service spectrum that caters to every need of an international enterprise planning to enter new country(ies). Each of the services is further tailored depending on the size of the entrant (SME, mid-sized or large Fortune 500 corporations), new market(s) of interest, product/ service portfolio and the target industry sector(s).

Market entry process of an international enterprise can be divided into 4 phases:

  1. Strategizing Phase,
  2. Business Set-up Phase,
  3. Business Development Phase and
  4. Growth Phase.

SmartLabs has a wide portfolio of services to cater to individual activities of each of these phases. Let’s start a conversation!